Designed as an introduction to e-mail automation, the panel will begin with the goals for such integrations, including automation of labor -intensive tasks, immediate surveying of guests and e-mailing based on visitor preference. The presentation will cover interfacing with donor management and ticketing systems, as well as best practices for executing e-mail integration, targeting subgroups of users, automatically e-mailing members for renewals and measuring effectiveness.

Speakers:

  • Shawn Mummert

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