If you’re not in possession of the fancy technology that tells you who your Facebook fans are and how to message them, and you’re not identifying your visitors as they walk in the door, you will be happy to know there are other ways of discovering the details about your most engaged audiences. Learn from the Smithsonian’s creative approaches with M+R Strategic Services to e-mail list growth, from onsite digital engagement to a bonafide viral social media campaign. Development and Membership track supported by Alexander Haas and Blackbaud.

Speakers:

  • Yoonhyung Lee
  • Joseph Eisen

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