See why likes and shares are only the first chapter in evaluating the value of a museum social media follower, and why qualitative research can’t be left out of the equation when evaluating past and driving future online engagement campaigns. Panelists will make a case for the integration of audience research efforts into social media campaigns, while allowing digital marketers to be effective with their strategy, and offer a hands-on opportunity to do both in an interactive experiment.

Speakers:

  • Reena Goodwin
  • Meghan Stockdale

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