This session includes two case studies:

Measuring Social Value: An SROI Exhibition Evaluation

In response to a global interest in better understanding the impact and value created by cultural institutions, the Auckland Museum in New Zealand has undertaken a Social Return on Investment evaluation (SROI) of one of its temporary exhibitions. The museum’s visitor and market research manager will take you on their SROI journey through the unique methodology, highlighting key findings and discussing the place of SROI in future practice.

The Museum’s Visitor and Market Research Manager will take you on their SROI journey; through the unique methodology, highlighting key findings and also discussing the place of SROI in future practice.

Art for Everyone. How to Design a Social Inclusion Program

Share and discuss a basic guideline to create social inclusion programs in art museums. The methodology is inspired by Hein’s approach to constructivist learning in museums that designs activities to be attractive, accessible and meaningful. The methodology also defines “inclusion” as the next step to “accessibility”; therefore, the goal is not only to guarantee access to all types of audiences but design educational environments that allow them to learn from one another.

Speakers:

  • Jo Brehaut
  • Laura Gonzalez

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