We will explore how museums working as a collective can help drive awareness, attendance, and audience engagement. Each panelist represents a consortium of museums that work together to build effective marketing campaigns and initiatives, balancing between the voices of individual institutions and of the collective. Come hear how they started, how they operate, and what lessons they’ve learned along the way.

Speaker(s):
Carol Summerfield, John Sterr, Julie Farr, Perri Irmer


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