Learn directly from colleagues simple ways to analyze data to discover what your members value and whether your program aligns with these values and engages your members. This session will dive into the “nuts and bolts” of leveraging data to boost promotional efforts (and measure the results!). Participate in hands-on exercises and acquire proven methods of utilizing data to inform and evaluate membership strategies, from brand-new membership programs to benefits restructures and more.


  • Garrett Barmore
  • Katie Ingersoll
  • Sarah Jane Semrad
  • Laurie Squire