A style guide is not just a logo lock-up or a list of what fonts to use. It can be more than a guardian of consistency or correctness. A guideā€™s production can create a chance for curators, educators, content developers and designers to wrangle with questions both concrete (How long should labels be?) and abstract (What relationship do we want to have with our visitors?). This consensus-building process can minimize future conflict and improve how we serve our visitors.


  • Susanna Brougham
  • Susan Timberlake
  • Lisa Thompson
  • Swarupa Anila