Do you take orders or make sales? There is a difference. Many museums have explored the opportunity to gain exposure, revenue and visits through a tour and travel group sales program. This session will teach you how to start a program, which audience segments to target and how to sell to those segments. Your colleagues will share real-world examples of what worked and what wasn’t as successful. This program is suitable for museums that want to start or have an existing group sales program.


  • Mike Brown
  • Lauren Rose
  • Sarah Spencer