As museums increasingly serve as a nexus of social interaction, connection and engagement, the most impactful institutions will seek to reach the broadest audience and to achieve the most engaging visit experience. This session will discuss best practices for attracting broad audiences, converting visitors to members and providing a highly rated onsite experience. Presenters from Peabody Essex Museum, LACMA and Art Institute of Chicago will share their experiences and perspectives.


  • Jay Finney
  • Kristen Shepherd