Cleveland County, North Carolina, was hit hard as textile jobs moved out of the United States. But a group of civic-minded volunteers decided to do something about it. Under the name Destination Cleveland County, they set out to replace textiles with tourism. Like any good song, there’s a story behind their success. Hear how this team raised millions in the recession and assembled top-flight creative talent to bring two historic buildings to life and breathe new life into the county’s culture, heritage and pride.


  • Emily Epley
  • Brownie Plaster
  • James Scruggs