Museum professionals give a lot of thought to their own ideals for the museum experience: what it should accomplish, how it should look and feel. But what about visitors’ ideals? What kinds of experiences do they most want, and how big is the gap between their hopes and what we’re currently offering? Hear about some unusual research that explored those questions in a range of museums, and join in a creatively structured conversation about the implications for your museum—and your audience.


  • Peter Linett
  • Susan Wilkening