Finding new ways to cut through a cluttered marketplace, engage members and/or drive attendance is a constant challenge for all museums. Drawing ideas and examples from a variety of institutions—from both inside and outside the museum field—experts from AAM’s PR and Marketing Professional Network (PRAM), offer a fast-paced review of some of today’s most interesting ideas concerning audience engagement.


  • Suzanne Hall
  • Meghan Curran
  • Jay Finney