Organizational change can often outpace your membership model, resulting in categories, benefits and prices that are obsolete. This session demonstrates a data-driven approach to rethinking and transforming your membership structure, plus guidelines for successful transition for both members and staff. Presenters will share lessons learned by small to medium museums with limited staff.

Development and Membership track supported by Alexander Haas and Blackbaud


  • Kay Kennedy
  • Rachel Merrell
  • Elizabeth Richardson
  • Jessica Anderson