Reaching over 300 million users, Twitter is one of the fastest avenues in marketing to engage visitors about museum programs. But what if Twitter were the linchpin of the program? In 2013 the Minnesota Historical Society launched @MNCivilWar to tweet in real time 150 years later, the experiences of 20 Minnesotans involved in the Civil War. Twitter followers learned, often daily, about genuine life struggles at the battlefront, in prison, as an African American, and at the home front. After the completion of this three-year trial, how successful was it? Come hear about what we learned from this social media program experiment, and then join in the conversation about how to best leverage social media for museum programming in the future.
- Rebecca Gillette